Four former Rexel executives are starting Hill Country Electric Supply, to be headquartered in Austin, Texas.

Scott Schieffer, formerly Rexel's Southern Division president, Wayne Blasingame, David Inman and Mike Dehmer are starting a full-line electrical distributorship to serve residential, commercial and industrial markets. All four left Rexel in June.

The company plans to open in Austin Oct. 1 and in San Antonio by the second quarter of 1999. Without disclosing details, Schieffer said Hill Country already has commitments from several major manufacturers.

The partners have almost 100 years of industry experience among them. Schieffer said the decision to start the distributorship was based on opportunities in both markets and the experience they had working together.