ElectricSmarts, Glastonbury, Conn., a provider of Web content, e-learning systems and online pricing tools for distributors and contractors, has joined over 30 electrical industry manufacturers and service providers as a sponsor of the 2005 Electrical Industry Marketing Conference, scheduled for August 7-9, 2005 in Chicago.

According to Keith Peck, president of ElectricSmarts, "This conference is a great opportunity for electrical industry marketing professionals to network and learn new techniques to benefit their company. The conference is all about growth, from how to learn more from your customer to enhance service and product development to improving the quality of distributor, rep, manufacturer planning. With e-business gaining greater prominence as a marketing tool, we felt this conference was a natural fit for us."

To provide greater value to conference attendees, ElectricSmarts will be conducting a post-conference seminar entitled "Orchestrating Your Web Presence." Conference attendees will learn how to harness the power of the Web to add value to customers' experience; share best practices from within, and outside of the industry; find out about the next media revolution in B2B; and explore other new trends in the B2B online world. .ElectricSmarts will also be providing the web infrastructure for the EIMC post-conference community which is designed to enable attendees to continue their learning and networking throughout the year.

To register for the EIMC, go to www.eimc2005.com. For questions or sponsorship information, email David Gordon at dgordon@channelmkt.com or call 919-488-8635.