Leviton Manufacturing Co., Melville, N.Y., has restructured its sales organization in a move intended to maximize selling opportunities with its electrical distribution customers.

The new organization and management teams will focus on sales to key niche markets that offer the best business growth potential, the company said. The markets it's going after include lighting, energy management, commercial and industrial MRO and retrofit, as well as other strategic areas with strong growth potential. The initiative is designed to offer Leviton's distribution partners accelerated market development, increased market share and increased revenue and profit potential through joint selling of the company's product lines to end-user customers.

“Resilience and flexibility are critical success variables in today's demanding business climate,” said Bill Marshall, senior vice president of sales and marketing for Leviton. “Our new sales organization is comprised of solutions specialists who concentrate on end-user opportunities in the most profitable segments of the industry. By providing specialized teams of application-driven sales experts to our distributor and end-user customers, we believe we can compensate for the downturn our industry has experienced in the building construction market.”

A major component of the sales force reorganization is the addition of a commercial and industrial (C&I) sales solutions team. This team will be led by Douglas Pileggi in his new role as national vice president of commercial/industrial sales solutions. Leviton has appointed Izzy Oleinik as Western regional vice president and Jeff Carden as Eastern regional director. Bill Cheetham has been named national vice president of distribution sales. In his new role, Cheetham will direct the company's regional sales management team and provide close sales coordination with the company's new C&I sales team.