Graybar Electric Co., St. Louis, recently announced a corporate-wide reorganization aimed at capturing more market share and boosting profits.

At corporate headquarters, the company is bringing all sales and marketing under one senior vice president, consolidating its operations functions under one leader and establishing a new position of senior vice president of business management to oversee its districts and branches.

In addition, Graybar is establishing a business leadership structure in its field organization revolving around geographical business groups made up of multiple districts. Group vice presidents were named to head these business entities. They will be responsible for the districts' net profitability and operations, freeing Graybar's district vice presidents to concentrate on building market share.

At the corporate level, Graybar named three executives to new senior vice president positions. Charles Udell, formerly senior vice president-electrical business, was appointed senior vice president-business management. Udell will oversee Graybar's eight newly created business groups. Dennis DeSousa, formerly senior vice president-comm/data, was named senior vice president-sales and marketing. He will lead Graybar Electric's marketing organization for both electrical and comm/data. Golden (Sonny) Harper, vice president-operations, was named senior vice president-operations.

The new group vice presidents will have geographic responsibilities for one or more of Graybar's current districts, including the comm/data districts. These moves coincide with the completion of Graybar's logistics network of regional zone warehouses; all 16 will be in operation in the first quarter of next year.