River Electrical Sales, (Rocky River, Ohio), an independent manufacturers' rep, was recently started up by Andy Drellishak, an industry veteran who most recently worked with Adalet. River Electrical Sales will serve Ohio and surrounding states. Drellishak can be contacted at riverelectricalsales@gmail.com.

Cal Conduit Products, (Downey, Calif.), a leading supplier of UL-listed conduit, fittings and accessories, has appointed ElectriGroup as its new representative sales agency for Northern California, Southern California and Arizona. ElectriGroup's 47-member sales team is based at offices and warehouse facilities in Sacramento and Riverside, Calif., and Glendale, Ariz.

PureSpectrum, Inc. (Savannah, Ga.) has engaged Fox Rowden McBrayer Inc., Norcross, Ga., to introduce its full product line of dimmable compact fluorescent lamps (CFL) in Georgia, Alabama and the Florida panhandle.

The Rae Co. (Los Angeles), recently took on Simkar Lighting, Philadelphia. Established in 2007, The Rae Co. covers four counties in Southern California: Los Angeles, Orange, San Bernardino and Riverside.

Orion Fans (Dallas), recently added Anxo Components, Guadalajara, Mexico, to provide better service and support to its customers in Mexico.