Sometimes all you need is an excuse to get in front of the customer. Sometimes you need a little more. Even when you do get a hard-won minute with a customer, it's difficult to fully catch his or her attention. Like grumpy gluttons at a free banquet, everybody seems to have more on their plates today than they can comfortably eat.

What you need is something to pique the customer's curiosity, something to arouse the appetite for new solutions to problems. That's why new-product introductions are such