As part of a reorganization of its metropolitan Chicago sales efforts, Lutron Electronics Inc., Coopersburg, Pa., has appointed McDonald Associates Inc., Arlington Heights, Ill., as its new local manufacturers' representative in the area and created a new specification team.

Paul Trively, Lutron's vice president of specification sales, said the new sales configuration, which went into effect on Aug. 1, is intended to enhance relationships with existing customers and strengthen Lutron's presence in the Chicago market.

“Members of the newly formed Lutron specification team will be calling on the specification community in the Chicago market,” said Trively (see “People” on page 42).

Dennis McDonald said his company's experience selling automation control products in the industrial market would make for a smoother addition of the high-end lighting controls to its product package. To gear up for the new line, McDonald Associates is hiring four sales specialists.

According to Lutron's Trively, the specification team will offer enhanced services such as same day job layout assistance, enhanced software for the design of lighting control systems, a factory direct team of specification lighting control specialists to meet specific needs and new product introductions. Trively will head the specification team.