Marketing en Print is Not Dead Yet <div class="field-deck"> Here’s how to use the power of print in the digital age. </div> <div class="node-body article-body">A printed piece held in your hand sends a message to your brain: This is something of substance. In the same manner, a heavier weight paper creates an air of importance, just as a thick business card can bring a sense of gravitas to you and your company.</div> <p><a href="" target="_blank">read more</a></p> Management Marketing Gold Thu, 22 Dec 2016 18:12:00 +0000 37751 at severija/iStock/Thinkstock Times & Trends: Building Your Brand <div class="field-deck"> Whether you are promoting a product, company or yourself, some age-old Marketing 101 basics still work just fine. </div> <div class="node-body article-body">Part of the magic of marketing is realizing the power a devoted employee can have on a brand and a company. </div> <p><a href="" target="_blank">read more</a></p> Editorial Commentary Marketing Gold Tue, 06 Sep 2016 20:07:00 +0000 36171 at <p>Jim Lucy, Chief Editor</p> Tweeting for Success <div class="field-byline"> By Jim Nowakowski, President, Interline Creative Group Inc. </div> <div class="field-deck"> A new customer may be just a tweet away. Here’s how you can use Twitter to build your company’s business. </div> <div class="node-body article-body">Eighty percent of the 10 largest Top 200 distributors are using Facebook and LinkedIn links on their website, compared to 30% and 10% respectfully of the last ten.</div> <p><a href="" target="_blank">read more</a></p> Marketing Gold Tue, 06 Sep 2016 17:19:00 +0000 36141 at Jupiterimages/Creatas/Thinkstock Tool Time in Milwaukee <div class="field-deck"> Milwaukee Tool showed off its investments in its 18V battery line and remote tool tracking to more than 100 editors and online content providers at its annual New Product Symposium. </div> <div class="node-body article-body">A key theme of the event can be summed up in three words: Cut the cord. Milwaukee is moving aggressively to shift its power tool portfolio from corded products to its lithium-ion 18V Fuel platform.</div> <p><a href="" target="_blank">read more</a></p> Marketing Silver Tue, 28 Jun 2016 17:11:00 +0000 34871 at <p>To market its enhanced line of LED work lights, Milwaukee Tool took quite a bit of floor space in a three-story former hardware store in downtown Milwaukee that was the site of the New Product Symposium and transformed it into a dark and dingy industrial job-site, complete with smoke for effect.&nbsp;</p> Photo by Jim Lucy Ideal Launches Plier Line with Made-in-USA Marketing Push <div class="node-body article-body">The WireMan linesman’s pliers are the first of many tools to be introduced under the new hand tool program as Ideal Electrical begins merging its WireMan and Laser Edge lines into one.</div> <p><a href="" target="_blank">read more</a></p> Bulletin Board Marketing Products Mon, 13 Jul 2015 20:45:00 +0000 26151 at Lutron Celebrates Five-Star Showrooms <div class="node-body article-body">Lutron Electronics announced the winners of its 2014 5-Star Lighting Showroom Awards at the International Lighting Market show at the Dallas Market Center, Dallas, Texas, last week.</div> <p><a href="" target="_blank">read more</a></p> Bulletin Board Lighting Marketing Mon, 26 Jan 2015 23:17:00 +0000 22401 at Image from Lutron HomeWorks QS web page The 6 Dirty Words that Soil and Spoil Your Marketing Plans <div class="node-body article-body">Got a product launch planned in 2015? Find out what John Favalo of Eric + Mower and Associates has learned about bringing new products to market during his 35 years of marketing products to electrical distributors, electrical contractors and other end users.</div> <p><a href="" target="_blank">read more</a></p> Marketing Eric Mower Favalo product launch Mon, 08 Dec 2014 21:22:00 +0000 21561 at <p><span style="font-size: 10pt; font-family: Arial, sans-serif;">John Favalo, Managing Partner Group B2B, Eric Mower + Associates<o:p></o:p></span></p> Schneider Electric’s Take on the Internet of Things <div class="field-deck"> The company has been spending billions on software that collects and analyzes information from electrical products for building owners and energy managers. </div> <div class="node-body article-body"><p>Schneider Electric executives used their Influencer Summit 2014 event on Sept. 11 to showcase their new North American headquarters in Andover, Mass. and to give about 80 analysts and editors insight into how they are positioning the company for growth with a blend of facility, industrial and utility software and brands such as Square D, Modicon and APC.</p></div> <p><a href="" target="_blank">read more</a></p> Marketing Green Market energy Internet of Things Schneider Electric Fri, 10 Oct 2014 18:54:00 +0000 20151 at <p>Laurent Vernerey, Schneider&rsquo;s&nbsp; president and CEO, North American Operations</p> Photo by Schneider Electric 100 Marketing Tips that Really Work for Distributors <div class="field-deck"> This checklist offers a blend of evergreen marketing truths that still ring true in the electrical market and ideas on how to harness the latest in digital marketing strategies. </div> <div class="node-body article-body">Electrical distributors may have quite a few more digital marketing tools at their disposal now, but a surprising number of the basic tenets of creating demand for your company’s mix of products and services haven’t changed all that much.</div> <p><a href="" target="_blank">read more</a></p> Marketing Gold Fri, 18 Jul 2014 21:53:00 +0000 17761 at Digital Vision/Photodisc/Thinkstock Why ‘Buy American’ Still Matters <div class="field-deck"> Some electrical manufacturers and electrical distributors are finding reasons why electrical manufacturing will survive in the United States. </div> <div class="node-body article-body">In this post-recession world, electrical distributors are more concerned than ever about the disturbing long-range trend of U.S. manufacturing moving offshore. </div> <p><a href="" target="_blank">read more</a></p> Marketing Silver Wed, 11 Sep 2013 19:57:00 +0000 10481 at