Marketing en Ideal Launches Plier Line with Made-in-USA Marketing Push <div class="node-body article-body">The WireMan linesman’s pliers are the first of many tools to be introduced under the new hand tool program as Ideal Electrical begins merging its WireMan and Laser Edge lines into one.</div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Bulletin Board Marketing Products Mon, 13 Jul 2015 20:45:00 +0000 26151 at Lutron Celebrates Five-Star Showrooms <div class="node-body article-body">Lutron Electronics announced the winners of its 2014 5-Star Lighting Showroom Awards at the International Lighting Market show at the Dallas Market Center, Dallas, Texas, last week.</div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Bulletin Board Lighting Marketing Mon, 26 Jan 2015 23:17:00 +0000 22401 at Image from Lutron HomeWorks QS web page The 6 Dirty Words that Soil and Spoil Your Marketing Plans <div class="node-body article-body">Got a product launch planned in 2015? Find out what John Favalo of Eric + Mower and Associates has learned about bringing new products to market during his 35 years of marketing products to electrical distributors, electrical contractors and other end users.</div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Eric Mower Favalo product launch Mon, 08 Dec 2014 21:22:00 +0000 21561 at <p><span style="font-size: 10pt; font-family: Arial, sans-serif;">John Favalo, Managing Partner Group B2B, Eric Mower + Associates<o:p></o:p></span></p> Schneider Electric’s Take on the Internet of Things <div class="field-deck"> The company has been spending billions on software that collects and analyzes information from electrical products for building owners and energy managers. </div> <div class="node-body article-body"><p>Schneider Electric executives used their Influencer Summit 2014 event on Sept. 11 to showcase their new North American headquarters in Andover, Mass. and to give about 80 analysts and editors insight into how they are positioning the company for growth with a blend of facility, industrial and utility software and brands such as Square D, Modicon and APC.</p></div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Green Market energy Internet of Things Schneider Electric Fri, 10 Oct 2014 18:54:00 +0000 20151 at <p>Laurent Vernerey, Schneider&rsquo;s&nbsp; president and CEO, North American Operations</p> Photo by Schneider Electric 100 Marketing Tips that Really Work for Distributors <div class="field-deck"> This checklist offers a blend of evergreen marketing truths that still ring true in the electrical market and ideas on how to harness the latest in digital marketing strategies. </div> <div class="node-body article-body">Electrical distributors may have quite a few more digital marketing tools at their disposal now, but a surprising number of the basic tenets of creating demand for your company’s mix of products and services haven’t changed all that much.</div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Gold Fri, 18 Jul 2014 21:53:00 +0000 17761 at Digital Vision/Photodisc/Thinkstock Why ‘Buy American’ Still Matters <div class="field-deck"> Some electrical manufacturers and electrical distributors are finding reasons why electrical manufacturing will survive in the United States. </div> <div class="node-body article-body">In this post-recession world, electrical distributors are more concerned than ever about the disturbing long-range trend of U.S. manufacturing moving offshore. </div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> Marketing Silver Wed, 11 Sep 2013 19:57:00 +0000 10481 at RepFiles PC Now Available <div class="node-body article-body"><p> <a href=""><img alt="" src="/site-files/" style="margin: 5px; width: 300px; height: 98px; float: left;" />RepFiles</a> has launched the newest component to its mobile application: RepFiles PC. RepFiles PC gives users the ability to sync RepFiles content to a desktop or laptop computer with just a few clicks of a mouse. Outside and inside salespeople now have access to the most updated sales and marketing collateral when they need it -- connected or not.</p></div> <div class="og_rss_groups"></div><p><a href="" target="_blank">read more</a></p> E-biz Marketing Tue, 23 Jul 2013 15:57:00 +0000 9681 at