Marketing http://ewweb.com/taxonomy/term/7378/more en Times & Trends: Building Your Brand http://ewweb.com/editorial-commentary/times-trends-building-your-brand <div class="field-deck"> Whether you are promoting a product, company or yourself, some age-old Marketing 101 basics still work just fine. </div> <div class="node-body article-body">Part of the magic of marketing is realizing the power a devoted employee can have on a brand and a company. </div> <p><a href="http://ewweb.com/editorial-commentary/times-trends-building-your-brand" target="_blank">read more</a></p> http://ewweb.com/editorial-commentary/times-trends-building-your-brand#comments Editorial Commentary Marketing Gold Tue, 06 Sep 2016 20:07:00 +0000 36171 at http://ewweb.com <p>Jim Lucy, Chief Editor</p> Tweeting for Success http://ewweb.com/marketing/tweeting-success <div class="field-byline"> By Jim Nowakowski, President, Interline Creative Group Inc. </div> <div class="field-deck"> A new customer may be just a tweet away. Here’s how you can use Twitter to build your company’s business. </div> <div class="node-body article-body">Eighty percent of the 10 largest Top 200 distributors are using Facebook and LinkedIn links on their website, compared to 30% and 10% respectfully of the last ten.</div> <p><a href="http://ewweb.com/marketing/tweeting-success" target="_blank">read more</a></p> http://ewweb.com/marketing/tweeting-success#comments Marketing Gold Tue, 06 Sep 2016 17:19:00 +0000 36141 at http://ewweb.com Jupiterimages/Creatas/Thinkstock Tool Time in Milwaukee http://ewweb.com/marketing/tool-time-milwaukee <div class="field-deck"> Milwaukee Tool showed off its investments in its 18V battery line and remote tool tracking to more than 100 editors and online content providers at its annual New Product Symposium. </div> <div class="node-body article-body">A key theme of the event can be summed up in three words: Cut the cord. Milwaukee is moving aggressively to shift its power tool portfolio from corded products to its lithium-ion 18V Fuel platform.</div> <p><a href="http://ewweb.com/marketing/tool-time-milwaukee" target="_blank">read more</a></p> http://ewweb.com/marketing/tool-time-milwaukee#comments Marketing Silver Tue, 28 Jun 2016 17:11:00 +0000 34871 at http://ewweb.com <p>To market its enhanced line of LED work lights, Milwaukee Tool took quite a bit of floor space in a three-story former hardware store in downtown Milwaukee that was the site of the New Product Symposium and transformed it into a dark and dingy industrial job-site, complete with smoke for effect.&nbsp;</p> Photo by Jim Lucy Ideal Launches Plier Line with Made-in-USA Marketing Push http://ewweb.com/bulletin-board/ideal-launches-plier-line-made-usa-marketing-push <div class="node-body article-body">The WireMan linesman’s pliers are the first of many tools to be introduced under the new hand tool program as Ideal Electrical begins merging its WireMan and Laser Edge lines into one.</div> <p><a href="http://ewweb.com/bulletin-board/ideal-launches-plier-line-made-usa-marketing-push" target="_blank">read more</a></p> http://ewweb.com/bulletin-board/ideal-launches-plier-line-made-usa-marketing-push#comments Bulletin Board Marketing Products Mon, 13 Jul 2015 20:45:00 +0000 26151 at http://ewweb.com Lutron Celebrates Five-Star Showrooms http://ewweb.com/bulletin-board/lutron-celebrates-five-star-showrooms <div class="node-body article-body">Lutron Electronics announced the winners of its 2014 5-Star Lighting Showroom Awards at the International Lighting Market show at the Dallas Market Center, Dallas, Texas, last week.</div> <p><a href="http://ewweb.com/bulletin-board/lutron-celebrates-five-star-showrooms" target="_blank">read more</a></p> http://ewweb.com/bulletin-board/lutron-celebrates-five-star-showrooms#comments Bulletin Board Lighting Marketing Mon, 26 Jan 2015 23:17:00 +0000 22401 at http://ewweb.com Image from Lutron HomeWorks QS web page The 6 Dirty Words that Soil and Spoil Your Marketing Plans http://ewweb.com/marketing/6-dirty-words-soil-and-spoil-your-marketing-plans <div class="node-body article-body">Got a product launch planned in 2015? Find out what John Favalo of Eric + Mower and Associates has learned about bringing new products to market during his 35 years of marketing products to electrical distributors, electrical contractors and other end users.</div> <p><a href="http://ewweb.com/marketing/6-dirty-words-soil-and-spoil-your-marketing-plans" target="_blank">read more</a></p> http://ewweb.com/marketing/6-dirty-words-soil-and-spoil-your-marketing-plans#comments Marketing Eric Mower Favalo product launch Mon, 08 Dec 2014 21:22:00 +0000 21561 at http://ewweb.com <p><span style="font-size: 10pt; font-family: Arial, sans-serif;">John Favalo, Managing Partner Group B2B, Eric Mower + Associates<o:p></o:p></span></p> Schneider Electric’s Take on the Internet of Things http://ewweb.com/marketing/schneider-electric-s-take-internet-things <div class="field-deck"> The company has been spending billions on software that collects and analyzes information from electrical products for building owners and energy managers. </div> <div class="node-body article-body"><p>Schneider Electric executives used their Influencer Summit 2014 event on Sept. 11 to showcase their new North American headquarters in Andover, Mass. and to give about 80 analysts and editors insight into how they are positioning the company for growth with a blend of facility, industrial and utility software and brands such as Square D, Modicon and APC.</p></div> <p><a href="http://ewweb.com/marketing/schneider-electric-s-take-internet-things" target="_blank">read more</a></p> http://ewweb.com/marketing/schneider-electric-s-take-internet-things#comments Marketing Green Market energy Internet of Things Schneider Electric Fri, 10 Oct 2014 18:54:00 +0000 20151 at http://ewweb.com <p>Laurent Vernerey, Schneider&rsquo;s&nbsp; president and CEO, North American Operations</p> Photo by Schneider Electric 100 Marketing Tips that Really Work for Distributors http://ewweb.com/marketing/100-marketing-tips-really-work-distributors <div class="field-deck"> This checklist offers a blend of evergreen marketing truths that still ring true in the electrical market and ideas on how to harness the latest in digital marketing strategies. </div> <div class="node-body article-body">Electrical distributors may have quite a few more digital marketing tools at their disposal now, but a surprising number of the basic tenets of creating demand for your company’s mix of products and services haven’t changed all that much.</div> <p><a href="http://ewweb.com/marketing/100-marketing-tips-really-work-distributors" target="_blank">read more</a></p> http://ewweb.com/marketing/100-marketing-tips-really-work-distributors#comments Marketing Gold Fri, 18 Jul 2014 21:53:00 +0000 17761 at http://ewweb.com Digital Vision/Photodisc/Thinkstock Why ‘Buy American’ Still Matters http://ewweb.com/marketing/why-buy-american-still-matters <div class="field-deck"> Some electrical manufacturers and electrical distributors are finding reasons why electrical manufacturing will survive in the United States. </div> <div class="node-body article-body">In this post-recession world, electrical distributors are more concerned than ever about the disturbing long-range trend of U.S. manufacturing moving offshore. </div> <p><a href="http://ewweb.com/marketing/why-buy-american-still-matters" target="_blank">read more</a></p> http://ewweb.com/marketing/why-buy-american-still-matters#comments Marketing Silver Wed, 11 Sep 2013 19:57:00 +0000 10481 at http://ewweb.com RepFiles PC Now Available http://ewweb.com/e-biz/repfiles-pc-now-available <div class="node-body article-body"><p> <a href="http://www.repfiles.net/"><img alt="" src="/site-files/ewweb.com/files/uploads/2013/07/repfileslogo.jpg" style="margin: 5px; width: 300px; height: 98px; float: left;" />RepFiles</a> has launched the newest component to its mobile application: RepFiles PC. RepFiles PC gives users the ability to sync RepFiles content to a desktop or laptop computer with just a few clicks of a mouse. Outside and inside salespeople now have access to the most updated sales and marketing collateral when they need it -- connected or not.</p></div> <p><a href="http://ewweb.com/e-biz/repfiles-pc-now-available" target="_blank">read more</a></p> http://ewweb.com/e-biz/repfiles-pc-now-available#comments E-biz Marketing Tue, 23 Jul 2013 15:57:00 +0000 9681 at http://ewweb.com