Thinking Outside the Bulb is an all-inclusive guide that provides you with a year's worth of tools and skills that you can use to create an exciting Personal Experience Factor unique to your business....More
Electrical Wholesaling’s editors analyzed the many sales tips published in the magazine over the last few decades and came up with 25 evergreen ideas that we feel will still work in this new digital era....More
NEMA's various product shipment indices show newer technologies gaining acceptance and market share, especially in lighting, where T5 fluorescent and halogen A-line lamps gained ground over older fluorescents and incandescents....More
Some electrical wholesalers spend a lot of time engineering their pricing matrices to different types of customers for different types of items. Then the salesperson, most often the inside salesperson, blows it all away in five seconds during one at bat....More
After spending many years in sales, my nine years as the director of purchasing of a large national electrical contractor gave me the opportunity to see written communication from electrical distributors from a different perspective...More
With his innovative iCountermat, Florida rep John Milner of United Electrical Sales plans to service the need for up-to-date product information and other electrical data in distributors' counter areas...More
There’s no question eCommerce has changed the distribution landscape.
· It’s changed how you find, engage, and retain customers
· It’s changed your relationship with customers and the skills your people need to serve them
· It’s become a necessary business tool...More
Electrical Wholesaling’s annual survey of the Top 200 electrical distributors always offers one of the electrical market’s best spot checks on the economic health of the industry at mid-year. And as you might expect in a year where business prospects vary so wildly from metro-to-metro and niche-to-niche, one’s sense of the market climate will depend on with whom you speak.
In recent years, distributors have seen their markets drastically change with new competitors and new product categories appearing almost daily, and customers wanting to change the way they buy products and services. And when markets change, distributors must change....More