After spending many years in sales, my nine years as the director of purchasing of a large national electrical contractor gave me the opportunity to see written communication from electrical distributors from a different perspective...More
Despite all the bad economic and political news, there are still some reasons to be cheerful in the technological revolutions that kept percolating after the recession officially started in late 2007 and are changing the way we live and work...More
Since mobile devices are so commonplace in our personal lives, we expect the same functionality in our work lives. This has become a challenge for distributors. In particular, many distributors are seeing rising expectations among their customers for faster and better service, wherever they—or their customers—are based. To meet these expectations, you need to ensure that your employees—wherever they are—can access your business system, and communicate quickly and efficiently with customers and employees at other locations....More
There’s no question eCommerce has changed the distribution landscape.
· It’s changed how you find, engage, and retain customers
· It’s changed your relationship with customers and the skills your people need to serve them
· It’s become a necessary business tool...More
In recent years, distributors have seen their markets drastically change with new competitors and new product categories appearing almost daily, and customers wanting to change the way they buy products and services. And when markets change, distributors must change....More