Are you still telling your customers you offer the best price, quality, and service? Well, stop wasting your breath because all your customer hears is "blah, blah, and blah." Most people have discovered that they can get the best price, quality, and service without leaving the comfort of their pajamas. And if competing with the internet isn't enough, you have to face off against national retailers, mega-stores, and big-box merchants.
Convincing a customer to choose you over all other options is more challenging than ever. The only way to thrive in this new economy is by providing a buying environment so dynamic and inviting that your customer wants to come back again and again. In other words, it's all about the world inside your door - the place where you succeed or fail in meeting your customer's expectations - the "Personal Experience Factor."
Thinking Outside the Bulb is an all-inclusive guide that provides you with a year's worth of tools and skills that you can use to create an exciting Personal Experience Factor unique to your business. Based on real-world results and filled with enough simple strategies and ideas to ensure you customers for life, this book is a must read for anyone who is looking for new ways to succeed.
Format: Hardcover, 200 pages.
- It's Showtime!
- Know Thy Customer
- If You Could Read Their Minds
- "Plays Well With Others"
- When Bad Things Happen to Good Customers
- Shut Up and Have a Nice Day
- Do You Speaka My Language?
- Mr. Potato Head - Unplugged
- and 44 other chapters with ideas that you can start using the minute you read - Thinking Outside the Bulb
Praise for the book:
"...Mike reveals fifty-two tested techniques that helped him build his electrical supply company to more than one million dollars a month in sales even though he was challenged by Home Depot on the left and Lowe's on the right. Sound like something you might want to read?"
- Roy H. Williams, New York Times & Wall Street best-selling author
"...should be required reading for every business owner. It's serves as a tune up to remind us how our attitude - reflected in our words and actions - are perceived by others, especially customers, whether they are external or internal."
-Elaine E. Eaton, MBA
"You'll find yourself trying out new ideas just because you can see the potential they hold.It will get dog-eared going from office to home and back until I've squeezed it dry of all the useful things I can gleen from it!" - Paul Silva, Chartered Financial Consultant