HSBC North America's card and retail services business has launched a store-branded credit card for Crescent Electric Supply Co., East Dubuque, Ill. With the Preferred Customer Power Card, Crescent Electric Supply now offers its customers an open credit account they can use to purchase electrical, electronic, automation and datacom products at participating Crescent Electric Supply distribution facilities across the United States.

In addition to revolving account management, cardholders can consolidate monthly billing, manage expenses, and get detailed account information online.

An introductory promotion offers cardholders a 2 percent rebate on all purchases through Nov. 30, 2007. And, with their first card purchase of $100 or more, cardholders will receive a free Volt Pen through Dec. 28, 2007, or while supplies last.

HSBC's card and retail services business is among the largest issuers of credit cards in the United States. In addition to issuing general-purpose credit cards, the business issues private-label (merchant-branded), co-branded and debit cards for retailers and manufacturers.

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