Engineered Products Co. (EPCO), Minnetonka, Minn., a supplier of specialty lighting and wiring solutions, rolled out the first of the many products it plans to launch this year. Expanding its line of residential accessories, EPCO now offers medium- and heavy-duty extension cords.

EPCO President Jack Schuster explained that the company has packaged the cords to simplify displaying them. “In keeping with our tradition of helping distributors marketing their products, our unique packaging will make it extremely easy to merchandise the cords,” he says. “In less than a minute, the master carton actually converts into a self-contained point-of-purchase display that's ideal for the counter or product shelf.”

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