Channel Marketing Group (CMG), in conjunction with HMI, a leading incentive marketing company, and Carnival Cruise Lines, introduced an exclusive group incentive travel opportunity for the electrical industry at the 2004 North American Electrical Sales & Marketing Conference.

As many distributors and manufacturers know, group incentive travel is a successful and cost-effective tool to increase sales and capture discretionary business. Contractors regard cruises as one of the most desired travel awards. CMG and HMI have developed incentive strategies for a number of electrical distributors and manufacturers — generating sales increases from 11 percent to 36 percent from program participants!

The program, featuring a five-day/four-night (Monday-Friday itinerary) Western Caribbean Carnival Cruise, is available to groups of 50 or more for only $995 per person. This special offer includes all extra services associated with the top class incentive trips provided by HMI and Channel Marketing Group, making it affordably appealing to first-time and veteran incentive users alike. Groups must be contracted by Oct. 30, 2004 for trips sailing in November and December of 2005 to be eligible for this special promotional pricing.

In addition to providing group incentive travel, CMG and HMI can assist companies in the development of their program rules, promotion of the program, administration and administration of results as well as provide merchandise and individual travel options for smaller customers.

Interested companies should call or e-mail David Gordon at Channel Marketing Group for more details. dgordon@channelmkt.com; (919) 488-8635.