To market its enhanced line of LED work lights, Milwaukee Tool took quite a bit of floor space in a three-story former hardware store in downtown Milwaukee that was the site of the New Product Symposium and transformed it into a dark and dingy industrial job-site, complete with smoke for effect.
Editors, online content producers and other tool geeks covering the construction trades descended upon Milwaukee, Wis., last month for the annual Milwaukee Tool New Product Symposium. Over the next year, Milwaukee Tool, Brookfield, Wis., will be launching several hundred new products, including cable and crimping products for utility applications scheduled for launch in Jan. 2017. A key theme of the event can be summed up in three words: Cut the cord. Milwaukee is moving aggressively ...
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