RAB Lighting, Northvale, N.J., recently introduced the “Greendola,” a new display that provides energy saving products and merchandising in one easy package.
“For any distributor that wants to promote the green initiative, the Greendola is an easy way to quickly display energy efficient products and immediately identify their counter-area as green,” says Terri Dumas RAB's vice president of marketing, .
Made from recycled gondola shelving, the Greendola features high efficiency lighting products including occupancy and outdoor sensors, fluorescent floods and wallpacks, cutoff lighting and pulse-start metal-halide fixtures. Every Greendola comes with a green-labeled product header that features real fixtures labeled with green icons. The shelving also includes a green strip with product labels that make it easy for contractors to identify energy efficient product categories.
In addition to the merchandising benefits, green lighting training meetings and joint green lighting sales calls are available as well as assistance with Greendola set-up.
Got an Item for Bulletin Board?
It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.
Some of the subjects covered in Bulletin Board include:
- Charitable Events/Donations
- Product Promotions
- Distributor Support/Training
- Ground Breakings
- Industry Awards/Recognitions
Send pertinent information to Doug Chandler, Executive Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to email@example.com. All electronic photos should be in “jpg,” “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1796.