Racing-School Reward Revs Up Profits

Milwaukee, Wis.-based Gardner Bender's recent “Drive Your Profits Promotion” rewarded distributors with orders of $25,000 or larger with an opportunity to send two people (employee, owner, key customer) on an expense-paid trip to Milwaukee and the famous Skip Barber Racing School at Road America in Elkhart Lake, Wis.

In addition to racing school, the group of winners toured the Gardner Bender plant and took in a Brewers game complete with an old-fashioned bratwurst tailgate party.

The promotion provided Gardner Bender with a nice spike in sales and the distributors with profitable pricing and marketing materials to grow significantly through an economy that has many others complaining.

Participating companies included Bloom Electric Supply, Key Electric, Houston-Stafford, Tesla Power & Automation, Robson Electric, Peninsular Electric, Lighting & Lamp, Eckart Supply and Western Extralite.

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