With the goal of boosting Philips lamp sales, Harris Electric Supply Co., Nashville, Tenn., and Philips Lighting joined forces in a three-month promotion.
With the goal of boosting Philips lamp sales, Harris Electric Supply Co., Nashville, Tenn., and Philips Lighting joined forces in a three-month promotion.
During the “Go for the Green” promotion, customers were given one chance to win a John Deere Gator loaded with Philips products for every full case of Philips lamps they purchased. Featured products existed for each month of the promotion. February was retro-white; March was halogen; and April was compact fluorescent. Customers who purchased a full case of the month's highlighted product received an extra chance to win the grand prize.
Landis Sanders, owner of Sanders Electric Co., won the John Deere Gator and Philips lamps.
Philips and Harris Electric met their mutual goal. Compared to the same time period last year, Philips lamp sales jumped more than 50 percent.
