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LED lighting manufacturer Bulbrite, Moonachie, N.J., has introduced a five-shelf permanent standing display and merchandising program that includes fully-interchangeable graphics and five product planogram assortment options.
Aimed at the retail market, but available to distributors, the standing metal rack is built to display Bulbrite’s LED products in any of five assortment options, including pre-selected product variations created to optimize sales. The display serves as the ideal vehicle to display Bulbrite LED light bulb inventory to encourage consumer education and impulse purchases. Four of the five program options offer the company’s most popular LED retrofit options for residential applications including LED A-types, reflectors, PARs and MRs. The fifth option features a custom “build your own” assortment ideal for anyone who wishes display a more robust variation of products, Bulbrite says.
Each display features colorful visuals to educate consumers on their LED purchase by providing light bulb buying tips that help them find the right bulb for their unique needs and for maximum flexibility. These graphics are interchangeable to encourage other future promotions and support the ever-changing world of LED products, allowing content to stay relevant and progress with the ever-changing technology of LEDs. The display is set on four wheels, so it’s easily moved throughout the store for optimum placement and visibility.