Service Wire Co., Culloden, W. Va., recently appointed several new independent reps. Associated Products Co. Inc. of Memphis Tenn., will rep Service Wire in portions of western Tennessee, North Mississippi, and all of Arkansas. The company has worked in this market for more than 50 years. And in New England, Gary Morrison, Service Wire Co.’s vice president, announced that A. A. MacPherson Co., Inc., Canton, Mass., will now rep Service products in Maine, New Hampshire, Vermont, Massachusetts, Rhode Island and Connecticut. A.A. MacPherson Co. has been servicing the electric industry in New England since 1940.