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    1. Community & Opinions

    Thoughts On Our Channel

    Aug. 7, 2017
    Channel Marketing Group’s David Gordon has some astute observations on a whole bunch of industry news and issues, including some earnings & sales announcements, the concept of manufacturers providing incentives for distributors’ online storefront ventures and how distributors can generate new income from supporting manufacturers’ service agreements and extend warranties.

    Channel Marketing Group’s David Gordon has some astute observations on a whole bunch of industry news and issues, including some earnings & sales announcements, the concept of manufacturers providing incentives for distributors’ online storefront ventures and how distributors can generate new income from supporting manufacturers’ service agreements and extend warranties. Here are his takes:

    1. Q2 Distributor Performance … WESCO, AD, Graybar, Rexel and Grainger:

    http://www.electricaltrends.com/2017/08/q2-distributor-performance-wesco-ad-graybar-rexel-and-grainger.html 

     2. Channel Marketing and Funding … but for eCommerce Initiatives?

    http://www.electricaltrends.com/2017/07/channel-marketing-and-funding-but-for-ecommerce-initiatives.html

    3. Service Agreements / Extended Warranties – Revenue Generator & Potential Differentiator: http://www.electricaltrends.com/2017/07/service-agreements-extended-warranties-revenue-generator-potential-differentiator.html

    About the Author

    David Gordon

    David Gordon is a 30+ year business-to-business marketing veteran. He spent the first 11 years of his career in the performance marketing industry helping clients achieve goals such as increasing sales and market share, acquiring new customers, improving customer retention, enhancing employee loyalty and building and enhancing brand awareness.


     In 2001, Gordon founded Channel Marketing Group, a marketing consulting firm for electrical distributors and electrical manufacturers. He has worked with distributors in the development and implementation of their strategic plans and marketing strategies, and with manufacturers on market research, market segmentation strategies, customer specific approaches, branding initiatives and distributor portfolio strategies. He is also publisher of U.S. Lighting Trends.

    He was previously V.P. of marketing and e-commerce strategies for the IMARK  buying/marketing group, he developed strategies to increase manufacturer sales and market share through the group’s members and in helping members enhance their marketing efforts.


    Gordon is a frequent contributor to Electrical Wholesaling and has written for Modern Distribution Management, SupplyHouse Times, TED magazine and Progressive Distributor. He has presented at NAED’s Marketing Conference, Wit's Marketing Conference, speaks at distributor and manufacturer meetings and advisory councils and has co-authored a chapter in NAW's Outlook 2009 on Private Labeling.
    Check out his Electrical Trends blog by clicking here.

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