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ABB FIA Formula E Race Circuit Touches Down in Portland, OR

June 27, 2023

Jim Lucy

ABB has been long been on a quest to design and engineer maximum energy efficiency in motors, drives, C/I controls, building and home automation devices and many other products in a portfolio that powered nearly $30 billion in 2022 global sales. But with all the possibilities that may ahead with electric vehicles, it may be the company’s line of EV charging equipment that gets one’s imagination fired up the most about potential of being part of revolutionizing an entire industry – the transportation business.

As electric vehicles become more widely adopted in the auto industry, ABB is using its sponsorship of the FIA Formula E World Championship to promote its capabilities in EV charging. This season, the company doubled down on its commitment to Formula E racing series by providing all teams on the circuit with the EV chargers they used to charge their new Gen 3 race cars.

The 2022-2023 racing circuit is hitting 11 cities around the world, and ABB invited Electrical Wholesaling and EC&M for a behind-the-scenes look at the Southwire Portland E-Prix race in Portland, OR, on June 24. Check out this gallery to learn about this year’s U.S. race and its partnership with FIA Formula E.

About the Author

Jim Lucy | Editor-in-Chief

Over the past 30-plus years, hundreds of Jim’s articles have been published in Electrical Wholesaling and Electrical Marketing newsletter on topics such as the impact of amazonsupply.com and other new competitors on the electrical market’s channels of distribution, energy-efficient lighting and renewables, and local market economics. In addition to his published work, Jim regularly gives presentations on these topics to C-suite executives, industry groups and investment analysts.

He recently launched a new subscription-based data product for Electrical Marketing that offers electrical sales potential estimates and related market data for more than 300 metropolitan areas, and in 1999 he published his first book, “The Electrical Marketer’s Survival Guide” for electrical industry executives looking for an overview of key market trends.

While managing Electrical Wholesaling’s editorial operations, Jim and the publication’s staff won several Jesse H. Neal awards for editorial excellence, the highest honor in the business press, and numerous national and regional awards from the American Society of Business Press Editors. He has a master’s degree in Communications and a bachelor’s degree in Journalism from Glassboro State College, Glassboro, N.J. (now Rowan University).