Laurie Gross Wins ALA’s Women in Lighting Leadership Award

Gross Electric (Toledo, OH): The American Lighting Association’s Women in Lighting Committee has announced that Laurie Gross, president of Gross Electric  and current chair of the ALA Board of Governors, will be the 2023 recipient of the Women in Lighting Leadership Award. The award will be presented during Lightovation in Dallas at the Women in Lighting 5th Anniversary Celebration Reception on June 21. 

“I cannot think of anyone more deserving of this honor than Laurie,” says ALA President and CEO Larry Lauck, in the ALA press release. “She has been a true leader and an inspiration for our industry. She has provided ALA with many years of dedicated service in education training, membership recruitment and financial operations. I have the pleasure of working closely with Laurie as the Chair of the ALA Board of Governors as we develop new membership initiatives to strengthen the association.”

Known as a champion for the independent showroom channel, Gross has advocated for equitable business practices to enable brick-and-mortar retailers to compete in the industry’s changing landscape. She has also exhibited leadership on behalf of women in the industry, appointing women to head up both Gross Electric’s lighting showroom division and electrical supply division. The only Certified Lighting Consultant (CLC®) in northwest Ohio, Gross helps her staff grow with continuing education on lighting applications and product training.