Appleton Group Selects Datalliance for VMI

Vendor-managed inventory (VMI) solution specialist Datalliance, Cincinnati, announced that Appleton Group, Emerson Electric’s business line for lighting fixtures, electrical fittings, plugs and receptacles, control stations, distribution panels and so forth, based in Rosemont, Ill., selected Datalliance VMI as the platform for handling VMI with the company’s distributors.

"Appleton is continuously striving to become more responsive to distributor and end-customer demand across our wide range of products," said Tom Pankratz, VP of sales, Appleton. "Working closely with our distributor network, we have identified VMI as a strategic tool to help us provide a higher level of proactive customer service and support. The enhanced level of collaboration provided by VMI will help us better align our business objectives with our distributor partners -- resulting in a more efficient process and increased mutual sales. Datalliance is the proven VMI service provider in the electrical industry and we look forward to working with their Customer Care team to implement VMI with our key distributors."