Hank Bergson, former CEO of the National Electrical Manufacturers Representatives Association (NEMRA), and Kris Hefley, a business consultant widely known in rep circles, will conduct a seminar for manufacturers on using independent manufacturers’ reps as a sales force. Entitled “Best Practices with Reps, Planning with Intent,” and sponsored by the Manufacturers Agents National Association (MANA), Aliso Viejo, Calif., the two-day seminar will be held at the AMA Conference Center near O’Hare Airport. Cost is $995 for MANA & sister association members and $1,250 for non-members. To register, visit www.manaonline.org.
