Genlyte Solutions/Signify Names New Lighting Reps

Effective March 25, Genlyte Solutions/Signify has transitioned to new sales representation in the Pittsburgh and West Virginia market. Gormley-Farrington will represent the entire Genlyte Solutions portfolio, which includes Interact connected lighting; Philips Dynalite; Color Kinetics; Philips lamps and EvoKits; Advance components; indoor luminaire brands Chloride, Day-Brite, Ledalite and Lightolier; and outdoor luminaire brands Gardco, Hadco, Lumec and Stonco.

Effective April 1, Genlyte Solutions will expand upon its 20-year partnership with APEX Lighting Solutions. APEX, who currently represents Genlyte Solutions’ luminaires and controls, will take on representation of the Philips and Advance brands throughout New England (Connecticut, Maine, Massachusetts, New Hampshire and Vermont).

The company also recent changed representation in Virginia and the Southeast . Effective March 16, Old Dominion now handles the company’s products in Roanoke/Richmond, VA (Central/West) and Norfolk, VA (East). SESCO was named to represent Genlyte/Signify in  Alabama, Florida, Georgia, eastern Mississippi the Carolinas and Tennessee.