The Arkansas branch of Elliott Electric Supply and its customer Scott Electric each received an HDTV in the “Tri-Season Gondola Customer Appreciation Sweepstakes,” the third MaxLite's sweepstakes series held last year. Elliott Electric Supply and Scott Electric each received a 40-inch Samsung LCD HDTV, courtesy of MaxLite, a global manufacturer and marketer of MaxLED, an award-winning line of innovative LED luminaires and lamps using state-of-the-art LED technology.

“Along with our customer Scott Electric, we were very fortunate to win MaxLite's Gondola Sweepstakes,” said Russ Strange of Elliott Electrical Supply. “We love MaxLite's Gondola display program and our customers enjoying turning on the LED fixtures so they can see them in use.”

The program, which began June 1, 2011, encouraged MaxLite distributors to use gondola racks for displaying a wide range of MaxLite fixtures and lamping. Each gondola included a sweepstakes entry box, two free demonstration fixtures, a four-color header featuring the MaxLite brand and wheels for easy merchandising and relocation throughout retail aisles. The freestanding merchandiser was constructed with four shelves and two literature racks stocked with sales materials.

When a customer purchased a MaxLite product from the gondola rack in a distributor's store, the dealer and the customer entered to win a 40-inch Samsung LED TV or LCD HDTV.