Twitter apparently sees a big opportunity in e-commerce and is working with several big name retailers on a “Buy Now” button to sell their wares online, according to a post today at CNBC. Nathan Hubbard, Twitter's commerce chief, said in the report that the idea is to make mobile shopping quick and easy, so a purchase can be made in just a few taps.
Here’s more from that CNBC post:
“Twitter is working with 28 partners in its initial test, including retailers Burberry and Home Depot, a number of artists, including Eminem, Pharrell, and Rhianna, and nonprofits, including Donorschoose, RED, and the Nature Conservancy. Twitter isn't selling virtual goods, like gift cards—just physical products. "The temporal nature of Twitter makes real-time perishable goods seem to fit right in our wheelhouse," said Hubbard.”