The author is the president of the National Electrical Manufacturers Representatives Association (NEMRA), Portsmouth, N.H. He can be reached at firstname.lastname@example.org or 800-446-3672.
You have heard the old adage “time is money.” For manufacturers’ representatives, time is a critical commodity best used by calling on customers to generate sales and profits. A major drain on a rep’s time is the loading of data, generating reports and data interpretation. One of the drivers behind this is the channel’s need for in-depth and granular sales activity information. To feed this demand, reps are increasingly asked to insert data directly into ...
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