Spike the robot dog barks trade-show new-product rhetoric. When Post Glover Resistors Inc., Erlanger, Ky., prepared to launch its PulserPlus, an all-digital high-resistance grounding system, it wanted a unique way to grab attention at trades shows.
Enter Lohre & Associates, a Cincinnati-based advertising firm, and their concept for a futuristic barker, Spike. The agency, which specializes in industrial advertising, fitted a flashy new Sony AIBO robotic dog with a wireless LAN card and a tiny microphone hidden under its red bandana, then programmed Spike to deliver an entertaining series of professionally-voiced monologues complete with choreographed robotic movements.
Together, Post Glover and Lohre positioned Spike — and the product, which protects industrial plants from electrical ground faults — as the “Digital Ground Hound,” a 24-hour watchdog to protect plants from electrical failure.
Spike allows Post Glover to introduce their new product via an irresistible medium. A video of Spike in action is available at Spike's home page at http://www.postglover.com/spike.htm.
Got and item for Bulletin Board?
It's easy to have your company included in the pages of Electrical Wholesaling's Bulletin Board. It's as simple as submitting a description and photographs.
Some of the subjects covered in Bulletin Board include:
- Charitable Events/Donations
- Product Promotions
- Distributor Support/Training
- Ground Breakings
- Industry Awards/Recognitions
Send pertinent information to Sarah Tobaben, Managing Editor, 9800 Metcalf Ave., Overland Park, KS 66212. Or you may e-mail information to firstname.lastname@example.org. All electronic photos should be in either “tif” or “eps” format at no less than 300 dots per inch. Questions? Call (913) 967-1796.