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Crescent Electric Supply Co., East Dubuque, Ill., launched a new e-commerce website at cesco.com. The company says the new site makes it easy to find any of the over 200,000 products that Crescent Electric sells and provides functionality to browse using product images and search via keyword or partial catalog numbers. Once customers find the parts they need, they can check local inventory, order on account or request a quote.
“The key to any e-commerce website is to make it easy to find products. The secret sauce involves building out good product content along with a very user-friendly shopping experience. Cesco.com hits the nail on the head with robust product content and a retail shopping experience,” says Mike Mayer, director, E-Business Strategy and Commerce, at Crescent Electric
The website has extensive product content, including specification sheets and full-color images with a convenient compare feature to view specifications side-by-side. Cesco.com is available 24x7x365 and accessible via Mac, PC or tablet.