Click it. Scan it. Swipe it. Close it. There’s no real reason to read it, because you tell yourself, “Oh, I can come back to this later.” Electronic print, or digital media, allows us to skim a lot of information without actually retaining it. A glimpse, it seems, is not enough time to imprint the data on the ol’ cerebral cortex in order to recall it later. Digital is illusive. Print, on the other hand, is immersive. It has permanence and visibility. Your brochure ...
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