Social media is interesting. An engineer friend (very smart) thinks it will destroy the world. When I asked why, he said because there is so much B.S. on it. “So you mean there wasn’t B.S. before social media?” I asked. He got quiet, then said, “But now you can see it.” B.S. aside, social media is one of the channels distributors have to consider when building their brand. How do I know this? Electrical Wholesaling’s Top 200 list. Consider Table 1 ...

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