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    The nature of the sales game is undergoing dramatic change as new technologies and shifting customer expectations demand new ways to adapt time-honored sales skills to new situations.

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    Rock Kuchenmeister / K/E Electric
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    Highlights

    © Olivier Le Moal / DreamsTime
    Proactive Sales Illustration 46576931 © Olivier Le Moal Dreamstime 1025

    Changing Sales Culture

    June 30, 2023
    Check out these tips on building a proactive sales culture.
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    The Sales Process

    Feb. 27, 2024
    Cembre's Desiree Grace says a consistent and proven sales process will ensure a higher success rate on your sales calls.
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    AI-Powered Sales

    May 5, 2023
    A former cowboy boots salesperson at a billion-dollar distributor used AI-powered software to learn how to sell to customers and quickly generate sales.
    Michael Bush / DreamsTime
    Paul Simon Photo 129666348 © Michael Bush Dreamstime

    50 Ways to Lose a Sales Rep

    April 7, 2023
    Desiree Grace used her love of music to compose a little riff based on Paul Simon's hit song, "50 Ways to Leave Your Lover," that highlights common mistakes sales managers make...
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    Speaking Out Illustration 117419705 © Airubon Dreamstime com 1025

    The Value of No

    March 31, 2022
    Salespeople lean towards yes as an automatic answer. But that is not always the correct response.

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    A burst of new interest in connected devices and responsive systems is bringing old dreams of the smart home to the real world.
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    Reps Go Big

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    A string of rep agency mergers over the past few years show why the desire for size and geographic reach is reshaping the electrical market.