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West North Central Region Market Potential

Nov. 26, 2024
Here's the data for Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and North Dakota.

The West North Central Region’s largest markets, Minneapolis-St. Paul-Bloomington, MN, MS (-3%); St. Louis, MO-IL, MSA (+1%); and Kansas City, MO-KS, MSA (+1%), were seeing slow YOY growth through Sept. 2024, according to EW’s electrical sales potential estimates. On a local level, the Sioux Falls, SD, MSA, logged +6% growth to $223 million in estimated sales potential and on the state level. South Dakota led all other states in the region with +5% YOY growth to $589 million in sales potential. Missouri’s state-level growth of +4% YOY to roughly $2.9 billion was twice the national average.


Despite the sluggish growth numbers, there were still some impressive construction projects in the pipeline. St. Louis plans to build a new $3-billion airport, and the area also has a $2.1-billiion Novo Nordisk plant underway; and a proposal on the table for the $650-million 483,000-sq-ft Mercy hospital in Wentzville, MO. You can usually find a bunch of data centers underway or being planned in Iowa  and Nebraska, and this year is no exception. There’s at least $2.5 billion in data center work underway, in the pipeline or nearing completion, including projects in Omaha, NE; Cedar Rapids, IA; and West Des Moines, IA.


Positioned squarely in the nation’s wind belt, over the past few years the region has been home to some large wind farms. The largest wind farm underway now in the area, according to EW research, is the $533-million Flat Ridge Wind Farm in Harper and Kingman Counties in Kansas. The $750-million High Banks wind farm in Belleville, KS, is also in the planning stage. 

 

 

 

About the Author

Jim Lucy | Editor-in-Chief of Electrical Wholesaling and Electrical Marketing

Jim Lucy has been wandering through the electrical market for more than 40 years, most of the time as an editor for Electrical Wholesaling and Electrical Marketing newsletter, and as a contributing writer for EC&M magazine During that time he and the editorial team for the publications have won numerous national awards for their coverage of the electrical business. He showed an early interest in electricity, when as a youth he had an idea for a hot dog cooker. Unfortunately, the first crude prototype malfunctioned and the arc nearly blew him out of his parents' basement.

Before becoming an editor for Electrical Wholesaling  and Electrical Marketing, he earned a BA degree in journalism and a MA in communications from Glassboro State College, Glassboro, NJ., which is formerly best known as the site of the 1967 summit meeting between President Lyndon Johnson and Russian Premier Aleksei Nikolayevich Kosygin, and now best known as the New Jersey state college that changed its name in 1992 to Rowan University because of a generous $100 million donation by N.J. zillionaire industrialist Henry Rowan. Jim is a Brooklyn-born Jersey Guy happily transplanted with his wife and three sons in the fertile plains of Kansas for the past 30 years. 

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