Soraa (Fremont, Calif.): George Stringer is now senior V.P. of North America sales and Nick Farraway has joined Soraa as senior V.P. of international sales. Both will report to Tom Caulfield, president and COO of Soraa. Stringer comes to Soraa following 16 years with Acuity Brands Lighting in a variety of senior level sales and sales management roles. His last role at Acuity was as V.P. and general manager for corporate accounts, renovation, and government. Farraway has more than 30 years of global industry experience, including senior executive roles at Sylvania, Thorn and Zumtobel Lighting. He has worked through all channels from international project specification to general wholesale distribution and retail and led the successful bid teams on several prominent international projects, including London Heathrow Airport Terminal 5 and Wembley International Football Stadium.