Xicato (San Jose, Calif.): This developer of LED modules has hired Joe Li as the regional sales manager for Greater China and will lead the company's continued growth in a region where the market is maturing and increasingly seeking solutions that provide higher- quality light and improved efficiency.
Li’s experience in greater China includes successful sales leadership in microelectronics, semiconductor and most recently lighting sectors where he was recently the V.P. sales for Asia for another manufacturer. With more than 30 years of international sales experience Joe brings a wealth of knowledge to Xicato as it continues to expand. Joe completed his MBA at Herriot Watt University in the United Kingdom and continued his professional education at the Open University of Hong Kong.