Sonepar Unveils New Brand Identity

Sonepar has launched a new brand identity. Two decades after the launch of the existing logo, the rebrand occurs when Sonepar is engaged in an transformation to serve customers with digitalized omnichannel processes. The new brand has been designed to be easily deployed across all digital channels. The new logo is an evolution of the previous brand, which was rolled out in 2001, and builds on the past. The brand mark has two interlocking orbits to represent Sonepar’s balance of global scale and local empowerment.

Philippe Delpech, Sonepar CEO, said in the press release, “To support our transformation, it is the right time to renew our brand identity. This is in response to our customers’ needs and market developments. We serve our audience in every possible channel, from on-screen to in-person.