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    Insights, observations and opinions on life in the electrical industry.

    Highlights

    May 16, 2017
    Preparation goes a long way to developing a winning marketing strategy.
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    Feb. 3, 2017
    When thinking through your channels to market, spend some time on both their form and function.
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    Jan. 19, 2017
    EPCO’s Jack Schuster offers some advice on why staying close to customers and employees is the foundation for your future success.
    zhuzhu/iStock/Thinkstock
    New webenabled industrial software is forever changing factories
    Dec. 9, 2016
    Top News Stories of 2016 A mix of M&As, new web-based technologies and economic trends made headlines in 2016.
    April 1, 2016
    Selling less and making more is too good to be true in at least one of the conventional Activity Based Costing models.
    March 1, 2016
    This business era may not ever be fondly remembered as the Good Old Days, but the next few years should be very interesting.
    March 1, 2016
    Here’s what electrical distributors and electrical manufacturers should consider to increase sales and ensure profitability in 2016.
    (Photo by Sascha Schuermann/Getty Images)
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    Feb. 17, 2016
    Today’s wild gyrations in copper pricing are nothing new to the metals market. The industry survived an even wilder ride in the 1980s.